Research - Old Labour Election Posters

 Being given the suggestion to look at vintage Labour party posters has given me a lot more motivation to make work.

I feel though as if my work ends up going in this direction a lot recently.

This kind of work appeals to me because of the visualisation of the message that the image maker is trying to get across.

The imagery may seem unrealistic, seeing a baby in a gas mask may look funny out of context in the present day, but during the war period in the UK this lighthearted drawing has sinister undertones.

 The message of the posters gets across because of the use of sinister (sometimes guilt tripping) imagery alongside bold font, bright font.

The font on the posters tends to be sans-serif making the text clearer to read as all the strokes are the same width making it readable from a distance.

The use of monochrome imagery with thick black lines emphasises the wrinkles in the smiling woman's face to make the viewer consider her wellbeing.

Each poster has a similar theme throughout.

Minimal colours and powerful imagery.

The relationship between the text and the imagery is particularly strong in a lot of the designs.

For example the text in this particular poster relates to the image of a man's fist (presumably Labour supporter) holding the key to prosperity.

As I continue my own work I am going to consider the aesthetic of these posters and how they get the message across with both text and imagery.